Tuesday, 14 April 2015

Culture Jammer


What Company does the advertisement represent/subvert?
Image 1: Many, Facebook, McDonalds, Volkswagen, Nike, Apple, Lacoste.                           
Image 2: No company in particular is being advertised.
What kind of product(s) is being advertised?
Image 1: No product is being advertised. But it’s showing many major brand logos.
Image 2: No product is being advertised.
What imagery is used in the advertisement to subvert?
Image 1: Images of major company logos next to tree leafs. Saying that brands are more recognizable than plants.                                                                                                                                     Image 2: A bar code that mixes in with what seems to be cell bars. Saying that we’re trapped buying things.
What message (text, copy) is used in the advertisement?
Image 1: It’s asking the viewer to name the brands and name the trees the leaves are from.
Image 2: There is no text but there is the numbers of the bar code.
How are the elements and principals of design used to convey a message?                                              Image 1: I guess variety and unity are used most in this one. There is a variety of shapes and all the parts work together.  
Image 2: Emphasis is used in this one because the hands really stand out next to the lines of the bar code.
Who is the target audience of the advertisement?
Image 1: Anyone that would know the brands, so children to seniors.
Image 2: Anyone from their early teens onwards.
Does the ad jam convey a clear and successful message?
Image 1: I think it conveys a very clear message that most people can name the brands then they can the leaves.
Image 2: Yes this one does as well. It’s saying that we can’t get out of our habit of spending. We’re like a prisoner.
How could the ad jam be improved?
Image 1: Maybe adding a little more to it, like a different font, maybe a border, so it look a little more appealing.

Image 2: Maybe if the editing of the images was a little better. Also if it has text giving more information to the viewer. 
                                             Image 1                                                                        Image 2
 

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